Thursday, 28 January 2016

How to Make Your Auto Site Stand Out

How to Make Your Auto Site Stand Out

A great deal of online visitors have come to appreciate the benefits that the internet has to offer. So much so that having an online presence is the top priority of most businesses even those in the car dealership niche. Not only has this made it easier for the car dealerships to showcase their inventory to potential customers, it has also made it easier for the customers to browse the millions of options that are available. The flip side of the coin is, competition is stiffer and making a sale will largely depend on the experience that a customer has while on your website. This is why you have to make sure that you have an auto site that stands out. This is the only way that you can be able to edge out most of your competition and make sure that your customers have a great experience dealing with you.
Needless to mention, before you can even work on the site, you will have to have worked on your inventory. No matter how great and efficient your site is, the only thing that will get a customer to commit is when they see the car that they are looking for. Hence the need to get your inventory up to date first before you can consider yourself part of the competition.

Be compliant

While this is not the tip that pops a bubble in your head, it is the one that could actually make the greatest difference. Being compliant and showing it on your website will definitely win the hearts and trust of your customers by knowing that they are dealing with genuine parts and car. Also getting approval from bodies like the OEM should be the cradle of every decision that involves branding especially if you’re looking to bank on quality. It is also important to check if the customization s that you will add to the site are allowed before you carry on with them.

Have a blog

While sites are great and all, they tend to be stuck and are quite short-handed when it comes to offering your customers information and being interactive. Having a blog related to the website can be a mine for information that people are seeking and you can even use this to review some of the best cars that you have. Throw in customer testimonials to add some great personality to your website. The goal is to make sure the blog is constantly updated with fresh content to keep the people coming and a good number of this will convert to clients.

Create new pages

There are several reasons why increasing the number of pages on your website could help your auto site stand out. Some of these include better SEO ranking, better delivery of information and stronger marketing campaigns. Pack the new pages with content that has value and ensure it is something that your potential customers would like to see. After all it is better to have more pages than have less that are stacked with information making them look too busy. 


Humanize the dealership

Now this is the one that pops the bubble and gives you a light bulb moment. When you visit other auto sites, 100% of all their content is about their inventory. They forget that in most instances, customers will buy because of the experience. You need to build staff pages on the about us page and try to humanize your dealership by reinforcing cultural values. This will go a long way in helping you establish trust with the customers before they even walk through the doors of the actual dealership.
While the internet has had plenty of benefits, there is no doubt that it has made competition stiffer. As a result the only way to survive is to find methods that will help you stick your head and shoulders above the rest and the tips shared here will definitely help to get your auto site more recognition.

Thursday, 6 August 2015

Supplier selection for your Air Conditioning Company

Good suppliers play an effective role in the progress of any company. You also need to select your suppliers through careful assessment of each available option because different suppliers have different characteristics. Therefore, doing a little research will allow you to lay a solid foundation for your operations ahead.  Selecting the best supplier option for your Air Conditioning Company includes a scrutinizing process similar to every other company who chooses its suppliers.
Identify the potential suppliers for your company
Get a list of all the suppliers in the industry mentioning all their attributes and select a few that match most with your criteria.
a. Do consider the new suppliers in the market – Keep a close eye on the new players in the suppliers market because these new suppliers might have new technology to offer, they will offer lower prices in comparison to the older ones and they will be more flexible in their contract terms and conditions.
b. Follow a specific supplier selection process for the older players – As far as the old players are concerned a particular supplier selection process is followed. This process includes scrutiny of references of these suppliers, their financial status, availability of capacity, ability to follow the specifications and their quality assurance certifications.
c. Create a list of pre-qualified suppliers – This is called the supply base and the list will be referred whenever it’s time to award short-term contracts for your AC Company. In this manner there will be a competition for the contract award and the supplier who meets your requirements more consistently will win your contract most consistently as well.

Request for information
After a list is developed its time to contact the suppliers in a formal manner and ask about their goods and services. This may include a price quote, or general information about the products offered.
Negotiation process
This process involves different offers made by the suppliers to you and vice versa. Whatever is given up by one party is gain for the other one.
Terms & conditions for contract
After gaining all the intelligence about the market and getting the price quote the next step is to decide the contract terms. This include the payment and non-payment conditions, service level, specifications, quality standards and duration of contract.
Evaluation of each option and award of contract
After carefully analyzing each option and getting all the information and negotiations you will choose the best supplier for your Air Conditioning Company.
Monitoring suppliers
The process does not end at the contract award, in fact the real process has begun because you have to assess the performance of your supplier and more importantly, critically evaluate your company’s supplier selection process.
In short the most common criteria to choose the best supplier for your Air conditioning Company are;
i. Previous experience
ii. Past performance
iii. Quality Assurance standards certifications
iv. Potential capacity
v. Ability to meet the specifications
vi. Financial stability
vii. Availability of technical support
viii. Track record for improvements
ix. Time & Cost efficiency
x. Professionalism in business dealing

Wednesday, 5 August 2015

Building a Website for your ATM Service Provider Business

ATM stands for Automated Teller Machine and the basic idea behind it is that people pay you some money to get their cash so that they don’t have to go to their banks. This small amount of money is the transaction fee which is called surcharge. This idea makes the ATM Service Provider business a successful one especially in the public places and places where there is no bank in the vicinity. ATM business can be a good source of side income in the long run. As this is the age of internet therefore, having a website for this business is not a bad idea at all. Following are the sections your website should be divided into;

1. Company information and news feed section
This section introduces your business to your customers or prospects. Use this section to focus on how you provide value to your customers. Because this is the service oriented business therefore, providing value to your customers is a key here. The news feed will provide information related to banking operations and financial dealings nationwide as this relate to money matters. This section should also display the location points of your ATM machines. 
2. Credentials section
Credential section explains why the customers should come to your ATM machines for their cash. This section should contain all your links to other banks and it should also contain a small sub-section that provides various past user experiences.   
3. Offered services section
Offered services section contains all the information about various services that you have to offer at your ATM. For example, you should mention various types of debit and credit cards from different banks that are acceptable by your ATM machines or customers can also pay their utility bills here etc.
4. A separate page to provide all the information about your ATM locations
This page must be dedicated to provide the location information about all of your ATM machines throughout the city or outside it. If possible you should also include indicate the locations with the help of Google Map widget.
5. A FAQ section to answer the regular questions by customers
Frequently Asked Questions (FAQ) section is included to answer regular query from the customers and other prospects. All the questions must be enlisted and properly answered while considering the customer as a layman. Another small section must be provided as a form for questions outside the area of FAQ.  
6. Security and risk management information section
This section provides details about your strategies to keep your place safe and secure for the general public. Describe how you cater the issues of theft and fraud while maintaining the quality of the services offered.
7. Contact section
This section provides the customer with your contact details. It should contain your telephone number, email address, your blog address and any other links to social media profile pages. This section should also contain a small feedback box which enables the customer to leave feedback regarding your ATM services.  

Monday, 20 July 2015

A Know More About Cloud Computing

Cloud computing is a very common term these days as we hear it almost every day. Does everyone understand the meaning of cloud computing really well? A study released recently showed a deep overview of the use of cloud computing in industries. It was seen that almost 60% of the industries had very less knowledge about the cloud, and they used their internal IT department services only. People are mostly confused about cloud computing. They do not have a clear idea in their mind about how the cloud will help them. As s result, there all sorts of grapevine spread about cloud computing. The reason many companies do not use it is they fear to experiment.
Implementing cloud computing means investing money and time to get it done. They think more of what will they do if things do not work out. Instead, if they try to make things work out, cloud computing will be a great benefit for them. Contrary to this, we have many young business people who think that cloud is the future of business. The main problem is that people have limited knowledge about cloud due to which they tend to pass on half-knowledge based reviews on it. Cloud computing can help people make their business stronger and more cost effective. It will also reduce the overall risk.

Cloud computing provides information and software as a utility. It works in a similar manner like the electricity grid, but here the network is the internet. There are different cloud computing models such as platform as a service (PaaS), Infrastructure as a service (Iaas) and thirdly the Software as a service (Saas) model. The most common cloud model is the SaaS system. It is also referred as on-demand software. In case of Saas, allied data are intermediately hosted. This data is accessible using a browser over the internet. PaaS delivers a computing platform, and it requires solutions to ease the deployment of the software application. The IaaS allows clients to avoid procurement of servers, data centre, network equipment, etc. It provides a fully outsourced service. Before you sign a cloud service provider makes an agreement of the actions that will taken in your favor if the service provider goes out of business.
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